launch&found
Google Ad Creation & Management

Someone is searching for what you do right now. Make sure they find you.

We build and manage Google Ads campaigns that put your business in front of people actively searching for your products or services. We handle the keyword research, ad copy, targeting, tracking, landing pages, and ongoing optimization.

What a Google search for your business looks like

An illustration: a search is typed into Google, the ordinary results appear, and then a sponsored placement opens above all of them and pushes the rest off the bottom of the screen. Paid results sit above the organic ones, which is what buying them gets you.

Google Ads can put your business near the top of the results as soon as the campaign goes live, without waiting months to build organic rankings.

Client results

What Google Ads has produced for our clients.

Real results from businesses across different industries, budgets, and service areas.

Clean Candle Brand

7.5×Return on ad spend$1.36Cost per click10.22%Conversion rate$13.29Cost per sale

Scaled to seven figures in year one, and opened a warehouse

Luxury Self Tanning Salon

3.5×Return on ad spend$2.16Cost per click7.74%Conversion rate$27.88Cost per sale

Opened two physical stores, one on Rodeo Drive

London Beauty & Nail Salon

$7.39per booking enquiry$1.17Cost per click15.79%Conversion rate5.93%Click through

400% increase in new customers, and looking to expand

Real Estate Photographer

$8.81per enquiry in London, Ontario$2.69Cost per click30.53%Conversion rate8.54%Click through

Established as the local leader

Commercial Snow Plower

$12.27per lead in London, Ontario$1.90Cost per click15.49%Conversion rate6.01%Click through

First fully booked season, and looking to expand

Real estate brokerage

$18.27per lead in London, Ontario$1.08Cost per click5.92%Conversion rate10.27%Click through

300% increase in yearly sales, and a growing team

Holiday lighting

$34.10per lead in London, Ontario$2.18Cost per click6.40%Conversion rate7.12%Click through

Three times lower cost per lead

Deck repair

$38.21per lead in London, Ontario$1.67Cost per click4.37%Conversion rate7.30%Click through

Grew the team and the service area, at 350% lower cost per lead

Toronto Masonry

$51.80per lead in Toronto$4.60Cost per click8.89%Conversion rate3.74%Click through

Four times lower cost per lead

Why Google

Reach people already looking for what you offer.

Google Ads lets us reach potential customers at the moment they are searching for a product, service, or solution. We control the searches, locations, budget, and messaging to focus your spend where it is most likely to turn into business.

Reach people with real intent

Someone searching for the service you offer already knows they need something. Our job is to make sure your business is one of the options they find.

Focus on the areas you actually serve

We can target specific cities, service areas, and locations so your budget is focused on customers you can actually work with.

Cut out searches you do not want

We constantly review what people are searching and add negative keywords to remove irrelevant traffic. The goal is to spend less on clicks that will never become customers.

How it works

From access to launch in about three weeks.

  1. 01Week 1

    Audit, access & research

    We get access to your Google Ads account, website, analytics, and tracking. If you have run ads before, we audit the account to see what worked, what did not, and what we can learn from it. We also research your market, competitors, search terms, and current cost per click.

  2. 02Week 2

    Build the strategy

    We plan the campaigns around the services or products you want to grow, the areas you serve, your budget, and what a new customer is worth. We map out the keywords, ads, landing pages, tracking, and campaign structure before anything goes live.

  3. 03Week 3

    Build, track & launch

    We build the campaigns, write the ads, set up conversion tracking, finish any landing page changes, and launch everything.

  4. 04Week 4 and beyond

    Monitor, optimize & scale

    We monitor performance, review search terms, add negative keywords, adjust budgets and bids, test new ads, and keep improving the campaigns as more data comes in. When we find something working well, we can put more budget behind it.

What is included

Everything needed to run Google Ads properly.

Research before we build

We research what your customers are searching, what those clicks cost, what your competitors are doing, and where the best opportunities appear to be before we spend anything.

Keyword & search term management

We choose the searches we want to target and continuously review what people actually typed before clicking your ads. Irrelevant searches get removed and strong ones get more attention.

Call & form tracking

We track the actions that actually matter, including calls, forms, bookings, purchases, and other conversions, so we know which campaigns are producing business.

Landing pages

We review where your ads are sending people before launch. If your current website is strong enough, we use it. If the campaign needs something more focused, we can build a dedicated landing page.

Local & Google Maps

For businesses serving specific areas, we can connect your campaigns with your Google Business Profile and use location based advertising where it makes sense.

Performance Max when it makes sense

We do not turn on Performance Max just because Google recommends it. We use it when the account, business, data, and goals give it a reason to be there.

Clear reporting

You will know what was spent, how many leads or sales came in, what they cost, and what we are changing next.

Your account stays yours

Your business owns the Google Ads account, billing, data, tracking, and campaign history. You simply give us access to manage it.

Conversion tracking that works

We make sure Google is optimizing toward the actions that actually matter to your business, not meaningless clicks or page views.

The maths

What would a budget actually come back as?

Spend buys clicks, some of those clicks ask you for a price, and some of those become work. Put your own numbers in and see where it lands.

We are assuming a click costs about $6.50 in your line of work, and that about 6 in 100 of those clicks turn into an enquiry.

Know your own numbers? Use those instead
Return on ad spend0×

$0 back on $0 spent.

Enquiries a month
0
Cost per enquiry
$0
Customers a month
0
Cost per customer
$0

Arithmetic, not a forecast. The click cost and the enquiry rate behind each trade are middle of the road figures from accounts we run, and yours will land either side of them, so treat anything above about four times return as optimistic until there is a real account behind it. If what you type in does not pay for itself, we would rather you saw that here than three months into a retainer.

FAQs

The questions we get every time.

How much should I be spending?

There is no single budget that works for every business because the cost of Google Ads can vary a lot by industry and location.

We recommend a starting budget based on what people are actually paying for clicks in your market and how much traffic we need to properly test the campaign. Your budget is never locked in and can be increased or decreased whenever it makes sense.

How long before I see results?

Google Ads can start producing clicks, calls, and leads as soon as the campaigns go live.

The results usually improve over time as we learn which keywords, searches, ads, locations, and landing pages are producing the best customers. The more good data we collect, the better we can focus your budget on what is actually working.

Do I need a new landing page?

Not necessarily.

We review your existing website first. If the page already explains the offer clearly and makes it easy for someone to call, book, buy, or request a quote, we can use it.

If we think a dedicated landing page would give the campaign a better chance of performing, we can build one for you.

Who owns the Google Ads account?

You do.

Your business owns the Google Ads account, billing, campaign history, tracking, and data. You simply give us access so we can manage it on your behalf.

If we ever stop working together, everything stays with you.

Am I locked into a contract?

No. We do not require a long term contract.

We recommend giving Google Ads at least three months because the first few weeks involve testing, collecting data, and learning which searches and ads produce the strongest results.

If you would rather work month to month, that is completely fine too.

What if the ads are not working?

We monitor the account regularly and do not wait until the end of the month to tell you something is underperforming.

If the results are not where they should be, we start making changes. That could mean removing poor search terms, changing keywords, rewriting ads, adjusting bids, changing the landing page, or shifting budget into the campaigns producing better results.

The goal is to learn quickly and keep improving, not launch the campaign and leave it alone.

How can I see how things are going?

Reach out any time you want a quick update. You are never waiting on a schedule to find out how something is performing.

At the end of every month you get a full, in depth report on the campaigns. We record it as a screen recording and walk you through the numbers, what we changed, and what we are doing next.

That way you can watch it whenever you have a free ten minutes instead of blocking out time for a call. You are running a business, and we would rather fit around your day than take an hour out of it.

What do I need to do?

Very little.

You mainly need to give us access to your Google Ads account, website, analytics, and anything else we need to understand the business.

From there, we handle the research, campaign setup, ad copy, tracking, landing pages, ongoing management, and optimization.

Do I get to review everything before it launches?

Absolutely.

Some clients like to review the ads, keywords, and landing pages before launch. Others are happy to give us the direction and let us handle the rest.

Either approach works for us. We can make the approval process as involved or hands off as you want.

Client Reviews

Hear what our clients say about working with us.

5.0 on Google100+ clients helped

Great service from the start to finish. I would definitely recommend anyone to try them out. Super happy with their services for going beyond and above!

DV
Denny V.

Launch & Found made launching my business in London, Ontario so much easier! They built a clean website, set up lead capture systems, and gave us practical tools that are already helping us book more jobs and grow.

F
Franxx

Great experience overall. Super easy to work with, very responsive, and they really know what they are doing when it comes to websites and online ads. The content they created for us was high quality and delivered on time.

JR
Jerowe R.

Working with Launch and Found has been a fantastic experience. Their team delivered a professional website, effective paid ad campaigns, and engaging content that helped elevate our brand.

CM
Cody M.

Launch and Found did an amazing job creating our website for Thorne Designs. The site looks professional, runs smoothly, and truly represents our brand.

RT
Ryan T.

Launch and Found shot some content for me and I was very happy with the results. They are professional and talented at what they do. High recommend.

MD
Minh D.

Excellent service and attention to details. We are so satisfied with the service they provide and highly recommend it!

CB
Cha B.

Very professional, and an absolute pleasure to do business with! Website was very well thought out and easy to navigate.

J
Jeff

Launch and Found was great to work with. Professional, creative, and really helpful with marketing and web design. Highly recommend.

IP
Isaiah P.

Great website, organized and very detailed. I love the background.

MT
Mark T.

Worked with them on a project. Very talented with high quality service and products. Check out the website to see their impressive work.

LV
L V.

Solid service, no issues working with the folks here.

HN
Hamilton N.

Great working with the LnF team!

ET
Edmund T.
Google Ads

Ready to appear top of Google and increase your revenue?

Tell us what you do and the area you cover. We will come back with what a budget would realistically bring back at your job value, and an honest answer on whether search is the right place to start.