A growth consultancy. London, Ontario.
Three operators who built and scaled their own businesses first. Strategy, creative, execution. All under one roof.
Why we exist
73% churn in 90 days. Because they sell ads, not businesses. We do it backwards.
Most clients don't have an ad problem. They have an offer problem. Pricing, positioning, sales process. All upstream of the ad account. So we fix the offer first.
The team
Strategy, creative, and paid media under one roof. We have each built the thing we now build for you.
Worked across industries and started several businesses before founding Wick of Hope. Scaled the direct-to-consumer brand from $14K to $1M+ in two years. Brings hard-won strategy and growth insights from real operator experience.
Founder of Arc Creative, the studio behind every photo, video, and drone shoot we deliver, and the operator who keeps every client account running. $330M+ in commercial and real estate captured across 324+ in-house shoots, from luxury condo developments to 47-year legacy brands.
Award-winning London web developer who builds the sites and runs the paid media. Sites shipped for real estate teams, home builders, trades, and local brands across Southwest Ontario. Profitable paid media across direct-to-consumer brands, beauty, and home services, with cost per lead cut from $400 to $30 and client leads for as little as $5.
How we're different
How we work
Audit before spend.
Pages, funnels, AI.
Paid, creative, weekly.
Cost per customer, customer value, return on ad spend. Monthly.
What we do
From the $500 a month Found System for trades to full ad accounts, custom sites, and AI receptionists for everyone else.
The all-in-one website and lead system for trades and service businesses. $500 a month, everything in.
Fast, conversion-first websites for any business that needs to win customers online.
Show up when your city searches for what you do. Local SEO and content that compounds.
Google and Meta ads run by people who measure cost per customer, not clicks.
Answers every call, books appointments, and never takes a day off.
Spotlight · Wick of Hope
Wick of Hope is co-founder Andy's own candle brand, grown from a basement to past a million in sales and a storefront of its own in two years. The same playbook we run for you. We've done it, not just sold it.
Spotlight · Arc Creative
in commercial and real estate captured
William is our chief operating officer and the founder of Arc Creative, the studio behind every photo, video, and drone shoot we deliver. 324+ shoots in-house, and the reel that closed the deals: TRICAR's The Westdel, Casey's Creative Kitchens' 47-year story, From Garage to Legacy. When we say all creative is produced in-house, this is the house.
Spotlight · Shane Fry
best lead growth for a client, in 90 days
Shane is our chief creative officer. He builds the sites and runs the paid media. With him you work with the person doing the work, in your time zone, who knows this market: sites shipped for real estate teams, home builders, trades, and local brands across Southwest Ontario, every one fast, clean, and built to bring in business.
The client wins tell the rest: profitable paid media across direct-to-consumer brands, real estate, beauty, and home services. One client's cost per lead rebuilt from $400 down to $30. Another's leads at $5 each. All results shared with permission.
Why we can do this
We have started companies from nothing and scaled them to real numbers. Wick of Hope went from $14K to past a million. Arc Creative has captured $330M+ in real estate. We have built and run profitable paid media for brands across industries.
That operator experience is why we don't just run ads. We read a business as a whole, find the real growth levers, and build the system around them. Sometimes that is a paid ads funnel. Sometimes it is fixing the offer or the sales process first. We start companies, and we grow the ones that are already here.
We build the entire paid ads funnel and handle the creative, the content, and the editing. Hand it over, or stay hands-on with the parts you want to keep.
We still find the growth. For most contractors and service businesses, the Found System brings in more work without spending a dollar on ads.
Book a strategy call. We will audit your offer, map the plan, and show you the exact numbers we will move. No pressure.