Marketing advice for people who run the business.
Google Ads, Facebook and Instagram ads, SEO and website design, written by a London, Ontario agency that spent its own money on all of it first.
Paid AdsBroad Match vs Phrase Match in Google Ads: Which to Use
Broad match vs phrase match in Google Ads, explained plainly: what each one triggers, what changed since 2021, and which fits a small budget.
14 min read
SEOGoogle Business Profile in Canada: Setup, Claiming, Ranking
How to create, claim and verify a free Google Business Profile in Canada, who qualifies, how local ranking works, and the mistakes that cost service businesses calls.
11 min read
Paid AdsYouTube Ads for Real Estate Agents: A Step-by-Step Guide
A practical, step-by-step guide to planning, building and running YouTube ads for real estate agents, with costs, formats and realistic timelines.
9 min read
StrategyRoofing Company Marketing: A Practical Guide for Ontario Owners
A plain-language guide to roofing company marketing covering websites, ads, SEO, and budgets, written for Ontario roofing business owners.
11 min read
StrategyReal Estate Farming: A Practical Guide for Canadian Realtors
A complete guide to real estate farming: how to pick a farm area, budget, and build a steady lead flow without relying on referrals.
11 min read
StrategyThe Complete Guide to Luxury Real Estate Agent Marketing
A practical guide to luxury real estate agent marketing covering websites, ads, branding, and lead generation for Canadian agents.
7 min readStrategyReal Estate Listing Marketing Ideas That Work in Ontario
Practical real estate listing marketing ideas for agents and teams, from photography and video to paid ads and landing pages, with real trade-offs.
5 min readStrategyNew Development Marketing: A Practical Guide for Builders
A practical guide to new development marketing, covering channels, timelines, and budgets for builders and agents selling new residential projects.
9 min readStrategyOpen House Marketing Ideas That Actually Bring in Leads
Practical open house marketing ideas for realtors, from pre-event promotion to follow-up, with costs, comparisons, and next steps.
10 min read
StrategyReal Estate Team Marketing: A Practical Guide for Growing Teams
A practical guide to real estate team marketing covering websites, ads, lead routing, budgets and how to measure whether it is working.
11 min readSEOGoogle Business Profile for Realtors: A Step-by-Step Guide
Learn how to set up, verify, and optimize a Google Business Profile for realtors to show up in local search and Maps results.
8 min readPaid AdsReal Estate Retargeting Ads: What They Are and How They Work
A plain guide to real estate retargeting ads, how they work on Google and Meta, and when they make sense for an agent's own lead generation system.
11 min readPricingHow Much Should a Realtor Spend on Marketing? A Clear Guide
A plain answer to how much a realtor should spend on marketing, with real ranges, a budget breakdown, and what changes as a business grows.
11 min readStrategyReal Estate Video Marketing: A Practical Guide for Agents
A plain-language guide to real estate video marketing for Canadian agents, covering video types, length, cost, and how to get videos seen by buyers and sellers.
11 min readStrategyBuyer Leads for Realtors: A Practical Guide to Steady Flow
A plain guide to buyer leads for realtors covering where they come from, what they cost, and how to build a system that does not rely on referrals or portals.
11 min readWebRealtor Website vs Brokerage Website: Which Wins More Leads?
A side-by-side look at realtor websites and brokerage websites, covering leads, control, cost and SEO, to help agents choose the right setup.
9 min readPricingReal Estate Lead Cost: What Canadian Agents Actually Pay
A plain-language breakdown of real estate lead cost in Canada, what drives the price, and how agents can build a more predictable system.
10 min readPaid AdsFacebook Ads vs Google Ads for Realtors: A Practical Comparison
A clear, honest look at Facebook Ads vs Google Ads for realtors, covering cost, lead quality, and which to run first for buyer and seller leads.
9 min readStrategyReal Estate Agents Advertising: A Practical Guide for Agents
A practical guide to real estate agents advertising: channels, costs, websites and ads that build a steady flow of buyer and seller leads.
10 min readWebIDX Website for Realtors: What It Is and How It Really Works
A plain explanation of what an IDX website for realtors actually is, how the data feed works, and what to check before choosing a provider.
10 min readPricingHow Much Does a Realtor Website Cost? A Clear Price Breakdown
A plain-language breakdown of realtor website pricing, what drives the cost, and what to look for before you sign with an agency.
10 min readWebHome Valuation Landing Page: A Realtor's Practical Guide
What a home valuation landing page is, how it captures seller leads, and how to judge if one will actually work for your real estate business.
10 min readStrategyHow to Generate Listing Leads: A Step-by-Step Guide for Realtors
A practical, step-by-step guide to generating listing leads as a realtor, covering websites, ads, SEO, and follow-up that actually converts.
10 min readPaid AdsGoogle Ads for Real Estate Agents: A Complete Practical Guide
A practical guide to Google Ads for real estate agents, covering setup, budgets, campaign types, landing pages and whether it is worth the cost.
11 min readPaid AdsLocal Service Ads: A Practical Guide for Contractors and Realtors
A clear, no-hype explanation of local service ads: how they work, what they cost, and whether they make sense for your trade or real estate business.
9 min readSEOReal Estate SEO: A Practical Guide for Agents in Canada
A clear, no-hype explanation of real estate SEO: what it is, how it differs from local SEO, and what actually brings in leads for agents.
9 min readWebHow to choose a web designer
We rebuild websites that never rang the phone. Here is what is always wrong with them, and the 7 questions that expose a weak web designer before you pay one.
4 min readPaid AdsGoogle Ads vs Facebook Ads: which should you run?
A 10-second decision rule, what each really costs, and the budget mistake that quietly kills small campaigns.
5 min readPaid AdsWhat does a Google Ads agency cost?
The three pricing models, and the honest part most agencies skip: the spend level below which hiring one loses you money.
5 min readPricingHow much does a website cost in Canada?
Real 2026 ranges by tier, the one question that exposes a bad cheap quote, and the cost that never shows up on the invoice.
5 min readPaid AdsHow much does Google Ads cost in Canada?
Typical cost per click by industry, a sane starting budget, and the simple math that tells you whether Google Ads pays.
5 min readStrategyWhat a lead is actually worth to your business
Most owners buy leads without knowing what one is worth to them. Here is the arithmetic, a worked example, and the number that tells you whether any channel is paying.
6 min readNothing matches that yet. Try a broader word, or pick All.
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