Kitchener-Waterloo is about an hour and fifteen minutes east of London on the 401.
The region has two universities and a large tech sector, and Waterloo EDC counts more than 1,400 automotive, aerospace and food processing companies here. The ION light rail runs from Conestoga Mall in Waterloo to Fairview Park in Kitchener.
Plenty of companies with big budgets advertise in this market, and some of them bid on the same Google and Facebook ad space a local business needs. We keep a local business's campaigns narrow: the specific services you sell, the parts of the region you serve, and the hours someone can answer the phone. That way the budget goes to searches you can win.