Stratford is a little under an hour north of London.
The Stratford Festival runs for seven or eight months of the year, and in 2020 the city said more than three quarters of its downtown businesses rely on that season. That makes the calendar the first thing we plan around. During the season, restaurants, shops and places to stay need to show up for visitors searching from Toronto, Kitchener-Waterloo and London before they arrive. In the off-season the same businesses need the people who live in Stratford and Perth County.
A Stratford campaign usually has two parts. One reaches visitors while they plan a trip, through Google Ads, Facebook and Instagram, and a Google Business Profile with current hours, photos and menus. The other is a smaller local campaign that keeps running through the winter. We move budget between them as the season starts and ends.