St. Catharines is about two hours from London. We work with businesses there by phone and video call.
Niagara Health, the District School Board of Niagara and Brock University are the city's largest employers. Tourism and food and drink matter too: the Niagara Grape & Wine Festival holds its main weekend in Montebello Park every September.
A business that depends on visitors needs its ads planned around the summer and the festival season, aimed at people planning a trip from the GTA and Hamilton. A business that serves residents needs local work: Google Ads limited to St. Catharines and the nearby Niagara towns, a complete Google Business Profile, and a website that says plainly what you do.