Privacy policy.

Who we are

Launch & Found is a marketing agency based in London, Ontario, Canada. You can reach us at hello@launchandfound.co about anything on this page, including a request to see or delete what we hold about you. Ask for the privacy contact and it goes to a person, not a queue.

Canadian federal privacy law, PIPEDA, is what governs this. Ontario has no separate private sector privacy law, so that is the standard we hold ourselves to.

What we collect when you contact us

When you fill in a form on this site, a quote request, the contact form, or the message panel, we collect what you type into it. That is usually your name, your email, your phone number, your business, and whatever you tell us about the job.

We do not ask for payment details anywhere on this site, and there is nowhere on it to enter them.

What we collect automatically

If you agree to it, we measure how the site is used. Nothing in this section runs until you choose it, and you are asked the first time you arrive.

• Google Analytics 4 records pages visited, roughly where in the world you are, and what brought you here. Your IP address is shortened before it is stored.
• Google Tag Manager is the container the measurement tools load through. It collects nothing by itself.
• Microsoft Clarity records how a page was used, including scrolling and clicks, so we can see where a page is confusing. Form fields are not recorded.

Say no and none of them load. The site works exactly the same either way, and you can change your mind by clearing this site’s data in your browser, which brings the question back.

Why we collect it

To answer you, and to understand which pages do their job. We use what you send to reply, to put together a quote, and to keep track of the conversation if it turns into work. We do not sell it, and we do not share it for anyone else’s advertising.

Who else handles it

We use other companies to run parts of this. Each of them only gets what it needs to do its job.

• GoHighLevel holds enquiries as our customer records, and runs the booking calendar where one is on the page.
• Resend delivers the email that tells us an enquiry has come in.
• Vercel hosts the site and keeps standard server logs, including IP addresses, for a short period.
• Google and Microsoft receive the measurement described above, and only if you agreed to it.
• Meta, which runs Facebook and Instagram, is told when you send an enquiry or book a call through this site, so we can see which of our ads bring in enquiries and so Meta can show those ads to people more likely to be interested. Your name, email address and phone number are hashed before they leave our server: Meta receives a code it can check against the details it already holds for its own users. It also receives your IP address, your browser, the page you were on, which form you used, and Meta’s own identifiers from your browser or the ad you clicked, where there are any. It does not get your message or your answers to the form.
• Supabase and Stripe hold account and billing information, and only for clients who have signed in or paid us. Stripe handles card details directly and we never see them.

These companies store and process information outside Canada, mostly in the United States. That means it can be reached under the laws of the country it sits in, including by courts and authorities there. Using this site means you are content with that.

How long we keep it

Enquiries that do not turn into work are kept for two years and then deleted. Records for clients are kept for as long as we work together and for seven years after that, because tax rules require it. Measurement data is kept on the retention period set in each tool, which is fourteen months for analytics.

If something goes wrong

If information is lost or exposed in a way that creates a real risk of significant harm, we will report it to the Office of the Privacy Commissioner of Canada and tell the people affected as soon as we can. We keep a record of every breach for two years, including the ones that do not meet that bar.

Your rights

You can ask what we hold about you, ask us to correct it, ask us to delete it, and withdraw consent for anything you previously agreed to. Email hello@launchandfound.co and we will answer within thirty days.

If you are not satisfied with how we handled it, you can complain to the Office of the Privacy Commissioner of Canada at priv.gc.ca.

Children

This site is for businesses. We do not knowingly collect information from anyone under sixteen.

Changes

If we add a tool that collects something new, this page changes first and the consent question comes back. The date at the top is when it last changed.