Launch & Found
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A growth consultancy. London, Ontario.

Founders. Not marketers.

Three operators who built and scaled their own businesses first. Strategy, creative, execution. All under one roof.

hook
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01 · Problem

Most agencies fail before the first ad runs.

73% churn in 90 days.
Because they sell ads, not businesses.
We do it backwards.
problem
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02 · The team

Three operators. One team.

Andy

Andy

Strategy · Web · AI

Worked across industries and started several businesses before founding Wick of Hope. Scaled the DTC brand from $14K to $1M+ in two years. Brings hard-won strategy and growth insights from real operator experience.

$14K → $1M+
Wick of Hope
William Chan

William

Creative Director

Founder of Arc Creative. $330M+ in commercial and real estate captured. 324+ shoots in-house. Photo, video, drone.

$330M+
Arc Creative
Shane Fry

Shane

Award-winning Web · Paid Media

London Ontario's Web Developer of the Year (2024). Profitable paid media systems and high-converting sites across DTC, real estate, beauty, home services.

1,200%
Best lead growth, 90 days
founders
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03 · How we're different

Two ways to spend a marketing budget.

✕

Typical Agency

  • •Takes your money, runs ads, sends a report
  • •Never looks at your offer, pricing, or sales process
  • •Blames the algorithm when results drop
  • •Locks you into 6 to 12 month contracts
  • •Outsources creative to stock photos and templates
  • •Measures vanity metrics: impressions, clicks, reach
✓

Launch & Found

  • ✓Audits your entire business before touching an ad account
  • ✓Fixes your offer, pricing, and sales process first
  • ✓Produces all creative in-house: photo, video, drone
  • ✓Month-to-month. We recommend 3 months. Never locked in
  • ✓Agrees on trackable KPIs in writing. We prove results
  • ✓Some clients never run ads and still grow
comparison
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04 · Insight

Fix the offer first.

Most clients don't have an ad problem. They have an offer problem. Pricing, positioning, sales process. All upstream of the ad account.

insight
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05 · Method

Four pillars.

Strategy that aligns. Audit before spend.
Systems that convert. Pages, funnels, AI.
Execution that scales. Paid, creative, weekly.
Results you can see. CAC, LTV, ROAS, monthly.
method
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06 · Tracked

Tracked. End to end.

Real numbers, not vanity metrics. CAC. LTV. ROAS. Pipeline velocity. Visible to you, not just us.

tracked
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07 · Receipts

The numbers that get us hired.

$330M+
Commercial + real estate content. 324+ shoots in-house.
$1M+
Wick of Hope · DTC brand, two years.
11×
Best client ROI · $2.30 CPL
receipts
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Featured case · Wick of Hope

From basement to a million.

$14,000

Andy's brand. Built from a basement to a million in two years.

3-4× ROAS
20K+ candles sold
40% return rate
case study
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09 · Client wins

Different industries.
Same playbook.

Strategy first. Then results.

RE services

Property Appraisal Co.

Lead engine rebuilt from offer up. Costs collapsed, volume took off.

$5/lead
Cost per lead
7.7%
Conversion rate
1,200%
Lead growth in 90 days
Real estate

Ontario Brokerage

Full-funnel rework: positioning, pages, paid. Best year on record.

2.8× lower CPL
Cost per lead
300%
Conversion increase
400%
Revenue growth (1yr)
Beauty

Luxury Tanning Brand

Multi-location playbook. New stores filled before the doors opened.

4× ROAS
Across locations
+$15K
Per new location
3×
Monthly revenue
Home services

Deck Company

Cut wasted spend, rebuilt the offer. Phones started ringing.

$400 → $30/lead
Cost per lead
6×
Conversion rate
10×
Monthly leads
Home services

Snow Removal & Property

Seasonal urgency, zero-friction booking. Booked solid in two months.

$40/conversion
Cost per conversion
10%
Conversion rate
Fully booked
In 60 days
DTC fashion

Festival Clothing

Zero to ten thousand a month in 90 days. Creative-led growth.

$0 → $10K/mo
In 90 days
3.2× ROAS
Sustained
7%
Store conversion
Local retail

Kitchen Remodelling

Showroom traffic engine. Tighter targeting, sharper offer.

3.3× lower CPL
Cost per lead
4×
Conversion rate
5×
Foot traffic
cases
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10 · In-house creative

What in-house creative looks like.

creative
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11 · The reel

The reel that closed the deals.

From Garage to Legacy
From Garage to Legacy
Founder story · cinematic narrative
TRICAR · The Westdel
Luxury condo development
Port Stanley Lifestyle
Lakeside · cinematic
St James Property Care
Client testimonial
Casey's Creative Kitchens
Brand story · 47-year legacy
See the full reel @arccreativeinc →
reel
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12 · Sites we've shipped

Sites we've built.

Scroll →

sites
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13 · In their words

What clients actually say.

testimonials
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14 · Pricing

Floor pricing. Final scope on a call.

  • Founder's Audit
    Business + funnel audit, offer/pricing teardown, AI opportunity scan, 90-day roadmap with KPI targets.
    7 to 10 days
    $1,500
  • AI Opportunity Assessment
    Operations audit, effort-vs-impact matrix, 4-6 tool picks, quick-win plan + 30-min review.
    5 to 7 days
    $500
  • AI Receptionist
    24/7 call answering, appointment booking, lead capture, missed-call text-back.
    48 hr setup
    from $500/mo
  • Performance Marketing
    GA4 + Meta CAPI + server-side tracking, weekly reviews, monthly performance report.
    recurring
    from $1,500/mo
  • Websites
    Landing Page from $1,000, Starter from $2,500, Growth from $6,500, Custom/Shopify $12,000+. Mobile-first, conversion-tuned, custom-built for your funnel.
    2 to 6 weeks
    from $1,000
  • Content Production
    Shoot Day from $2,500, 3-Day Sprint from $6,500, Monthly Retainer from $3,500/mo. Photo, video, drone — Arc Creative team.
    Day or sprint
    from $2,500
  • Full Service
    Strategy, creative, and marketing end-to-end. Scoped to your business.
    ongoing
    Custom quote

Month-to-month. No lock-in. Ad spend billed direct, never marked up. Onboarding fee waived with Founder's Audit.

pricing
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15 · Liftoff

Let's build.

Month-to-month. No long contracts. KPIs we commit to in writing.

Most see clouds. We see what's past them.

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liftoff
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