For roofing contractors

Roofing marketing built for storm season and the slow months too.

Roofing demand spikes hard after hail and wind storms, then goes quiet for weeks across Ontario. High ticket jobs mean homeowners get multiple quotes, compare reviews, and want proof you handle insurance claims and warranties. The Found System helps roofers show up first in local search, follow up with homeowners instantly, and close more signed contracts without paying HomeStars for every lead.

$500/mo CAD. No contract. Live in about 10 days.

The problem

What is quietly costing you work.

Feast-or-famine lead flow

Storms flood your phone with calls for a few weeks, then six weeks later the pipeline is dry. Without consistent marketing and a customer list you can reactivate, crews sit idle and overhead keeps burning cash during the slow periods.

Homeowners shopping three quotes

A roof is one of the biggest purchases a homeowner makes. If your website looks dated, loads slowly on mobile, or has only a handful of reviews, you do not even make the shortlist.

Insurance adjusters and documentation

Insurance jobs need fast response, photo documentation, and clear communication. Leads slip through when you are tied up on a roof and have no system to catch missed calls, texts, and quote requests.

Shared leads from marketplaces

HomeStars and similar sites sell the same roofing lead to multiple contractors. You end up in a race to the bottom on price instead of selling the quality of your work, warranty, and workmanship.

Why it works for you

Own the relationship from first call to signed contract

The Found System captures every inquiry with instant text and email follow-up, builds trust with review widgets and project photos on your site, and keeps past leads warm with one-click seasonal campaigns. When the next storm hits, you are the roofer they already know instead of a stranger bidding against three others. You also build a customer list you can reactivate before slow season, so you are not starting from zero after the last storm passes.

Instead of renting leads from HomeStars, you get a roofing website that ranks in your city for searches like 'roofing contractor London Ontario', an automated follow-up sequence for every quote request, and a customer list you can reactivate before slow season. That means you own the lead source, control the conversation, and stop paying a marketplace every time a homeowner clicks 'get a quote'. One flat price of $500 CAD per month, no contract, no setup fee, and live in about 10 days.

$330M+
Real estate + commercial content shot in-house
$1M+
Our own brand, Wick of Hope, scaled in 2 years
11x
Best client ROI, at a $2.30 cost per lead

How it works

Up and running in days, not months.

01

20-minute demo

We show you the System working and learn about your business. No pressure, no jargon.

02

We build it

You send a few details. We build your site and switch on every tool. Most go live in 7 to 10 days.

03

Launch & grow

We hand over the keys and your phone starts working for you. Then we help you scale.

Common questions

How do roofers get leads without HomeStars?+

Local SEO, consistent Google reviews, and a fast mobile website put you in front of homeowners searching 'roofing contractor near me' or 'roof repair Ontario'. Automated follow-up captures every inquiry so you are first to respond and first to book the inspection. You also own the customer data, so you can follow up again next season without paying the marketplace twice for the same person.

Can the system help with insurance roofing jobs?+

Yes. Quick response times, organized lead tracking, and professional presentation on your site build the trust adjusters and homeowners need to choose you. You look like the established roofer, not a fly-by-night operator.

What happens when I miss a call while on a roof?+

Missed-call text-back sends an instant text to the homeowner, starting a conversation before they call the next roofing company. You stay in the race even when you are tied up on a ladder.

How do I stay busy between storms?+

One-click marketing campaigns let you reactivate past quotes, offer free seasonal inspections, and ask past customers for referrals so your crew stays booked year round instead of waiting for the next storm.

Is pricing in CAD and is there a contract?+

Yes, $500 CAD per month, no setup fee, no contract, and you can cancel anytime. We are based in London, Ontario and build for roofers across Canada.

Ready to book more work?

Book a 20-minute demo. We will show you the System working and map out what it looks like for your business. No pressure.