Word of mouth had taken it as far as word of mouth goes. We built the site, opened the accounts and put the work in front of people within driving distance who were already looking for it.
Built around one action, which is booking. The menu, the pricing and the gallery are all there to answer the question somebody has before they press it.
A salon is a local search and nothing else, so the radius is tight and the spend goes on the treatments people actually type the name of.
A manicure that lasts four to five weeks, done properly. By appointment on Clarence Street.
The work is the ad. Nobody books a nail salon off a stock photo, so what runs is the studio, the technique and the hands that did it.
A studio doing genuinely good work, a thousand five-star reviews, and almost no way for anybody who had not already heard about it to find it. Word of mouth had taken the chair as far as word of mouth takes a chair.
What there was online was a booking link and a social profile. Somebody searching for a manicure in London at nine at night had nothing to land on, read, and decide from.
People find us now without knowing us first, which never used to happen. The chair is full and I know why.
300% more salesReal estate brokerage
3× on ad spendLuxury tanning brand
Booked in 60 daysSnow removal company
$1M in year oneClean candle brand8× return on ad spendBeauty & nail salon
600% cheaper leadsDeck repair companyTell us a little about where you are and where you would like to be. We will come back with what we would do, what it would cost, and an honest answer on whether ads are even the right next step for you.
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