They arrived certain the targeting was wrong. It was not. The ads were reaching the right people in the right postcodes, and those people were filling in a form that went to an inbox nobody opened until the evening.
By then the job had been quoted by somebody who picked up. The account was buying enquiries at a fair price and the business was losing them after the click, which is the one thing more spend cannot fix.

300% more sales
3× on ad spend
Booked in 60 days
$1M in year one
8× return on ad spend
600% cheaper leads