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Case study 01 / 06

A Brokerage That Needed More Listings.

They were spending on brand awareness and could not tell you what it had booked. We rebuilt the offer, shot the agents properly, and sent the ads to pages that asked for the appointment.

Paid socialGoogle adsMedia
The brokerage website we built
The website
The brokeragethebrokerage.caFree Home Evaluation | What Your Home Is Worth Today

A real number from someone who sells on your street, based on what has actually gone for what nearby.

Free home evaluationCall now
Google ads
Video ad
A seller feed ad
Feed ad
more in yearly sales
−41%Cost per lead
2.8×Return on spend
+36%Conversion rate
What we made

What we built for them.

The brokerage website we built

Designed and built with the broker rather than for him, then changed where the numbers asked for it.

The problem

What they came to us with.

They were with an agency that posted unbranded template graphics to Instagram and bought broad keywords on Google. Nothing about it looked like the brokerage, and nothing about it came back as a return.

The broker came to us wanting somebody to take Google and Meta off him properly: position the brand, bring in people who were actually ready to move, and put his name in front of enough of the city to be recognised in a market with thousands of agents in it.

How we did it

How we did it.

  1. Tight on Google, not broad.Brokerage searches and people looking up what their home is worth, rather than every property term in the city, so he is first on the ones that are worth being first on.
  2. Funnels for the ones who are not ready yet.Pages built to catch people at the point they start thinking about buying or selling, months before they would ever call a brokerage.
  3. Text and email that answer before he can.Automations that reply to a new lead in the first minutes and keep in touch afterwards, plus a monthly newsletter, so nothing goes cold waiting on him.
  4. Remarketing on Meta, in several forms.Anybody who read the site and did not get in touch keeps seeing him — a different ad each time rather than the same one again.
  5. The website, his way and ours.Designed to what he wanted, then argued through together on the parts that decide whether a visit turns into an enquiry.
In their words

What they said after.

I cannot express how grateful I am to Shane and the Launch & Found team for completely revamping my website and lead generation process. Buyers and sellers now come in every day, and their automations handle the follow up for me, saving me a ton of time. I have seen a huge increase in business over the past few years. What really sets them apart is how proactive they are — I get quick responses, fresh ideas and ongoing support without having to constantly reach out. That is something I never experienced with other agencies. I highly recommend Launch & Found.
The owner, broker of record
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