launch&found
Facebook & Instagram advertising

Reach your ideal customers scrolling on Facebook & Instagram

We help you reach potential customers while they are scrolling social media with ads built to generate leads, sales, and awareness for your business. We handle the strategy, scripting, editing, targeting, testing, and ongoing campaign management.

Facebook and Instagram ads we have run

Beauty & nails8× return on spend
Candle brand3× return on spend
SwimwearPaid social
Group classes5.5× return on spend
Home builderListing film
Candle brand3× return on spend
Gym & fitnessBrand film
Founder to cameraBrand film
Real estateOn camera
Snow clearingOn camera
FashionPaid social
SwimwearPaid social
Founder storyBrand film
Real estateAgent film
SwimwearSeasonal offer

Client results

What our campaigns have helped clients achieve.

Real results from businesses across different industries using Facebook and Instagram advertising.

London Beauty & Nail Salon

8×Return on ad spend$0.30Cost per click$10.50Cost per lead8%Click through

400% increase in new customers, and looking to expand

Clean Candle Brand

3×Return on ad spend$0.70Cost per click$35Cost per lead4%Click through

Scaled to seven figures in year one, and opened a warehouse

Luxury Self Tanning Salon

3.5×Return on ad spend$1.20Cost per click$22Cost per lead6%Click through

Opened two physical stores, one on Rodeo Drive

Car Parts & Garage

9×Return on ad spend$0.15Cost per click$60Cost per lead4%Click through

Cost per lead cut in half, and a 25% increase in return

Why Meta

Reach the right people at the right time.

Facebook and Instagram give us several ways to introduce your business to new customers, stay in front of people who already know you, and follow up with people who showed interest but were not ready yet.

Reach new potential customers

We build audiences around the people most likely to be interested in what your business offers and continuously adjust them as we learn what performs.

Stay familiar

Most people will not become a customer the first time they see your business. Consistent advertising keeps your brand in front of them while they are making their decision.

Bring interested people back

We can retarget people who visited your website, watched your content, or interacted with your business and give them another reason to come back.

Statics & carousels

We make your static ads too.

Statics and carousels at four by five, the shape that takes up the most room in the feed. These are running for clients now. Press one to see it full size.

How it works

From access to launch in about three weeks.

  1. 01Week 1

    Access & audit

    We get access to your existing accounts, tracking, website, and anything else we need. Then we audit what is already there so we know what is working, what is missing, and what needs to change.

  2. 02Week 2

    Strategy & planning

    We build the strategy. That includes the offers, audiences, campaign structure, scripts, creative ideas, landing pages, and anything we need to prepare before launch.

  3. 03Week 3

    Build & launch

    We edit the videos, design the static ads, finish the campaigns, set up tracking, and launch everything.

  4. 04Week 4 and beyond

    Testing & optimizing

    Once the campaigns are live, we monitor them daily, test new ideas, adjust budgets, and keep improving what is working. The goal is not to launch it and leave it. We keep learning from the data and refining the strategy as we go.

What is included

Everything needed to run the campaign.

Creative & editing

We help develop the ideas, scripts, ads, and creative needed for your campaigns. If we are producing the media too, our team handles the shoot from start to finish.

Audiences & retargeting

We build and manage the audiences your campaigns need, from reaching new potential customers to bringing previous visitors back.

Landing pages

If the campaign needs a dedicated landing page, we can design and build it around the offer and the action we want visitors to take.

Tracking & reporting

We set up the tracking needed to understand where your leads and sales are coming from and use that data to improve the campaigns.

Ongoing management

We monitor performance, test new ideas, adjust budgets, and continue optimizing the account throughout the month.

Your accounts stay yours

Your business owns the ad account, data, creative, and other assets. You simply give us access to manage them.

FAQs

The questions we get every time.

How much should I be spending?

We usually recommend starting with at least $30 per day. Below that, it becomes much harder to properly test different ads, audiences, and offers and still collect enough data to make good decisions.

That does not mean you are locked into one budget. We can increase, decrease, or shift the spend whenever it makes sense. If we find something that is working well, we can scale it. If we need to slow things down and test something new, we can do that too.

How long before I see results?

You can start seeing results right away, but the strongest campaigns usually improve over time.

As the months go on, we learn which ads, offers, audiences, and creative styles your customers respond to best. At the same time, your brand becomes more familiar and we collect more data to work with. That gives us more information to make better decisions and keep improving the results.

Do I need to be in the videos?

No. We can create strong ads without you or your team being on camera.

If you are comfortable being involved, we usually recommend it because people often respond well to seeing the faces behind a business. If not, that is completely fine. We can build the creative around your products, services, team, locations, voiceovers, graphics, or other formats that make sense for you.

Who owns the ad account?

You do.

Your business owns the ad account, billing, data, creative, and everything else connected to it. You simply give us access so we can manage the campaigns on your behalf.

If we ever stop working together, everything stays with you. We do not build accounts under our ownership or create unnecessary friction if you decide to leave.

Am I locked into a contract?

No. We do not require a long term contract.

We do recommend giving the campaigns at least three months because advertising takes time to properly test and improve. The first few weeks are often about learning what your customers respond to, and results tend to get stronger as we collect more data and refine the strategy.

If you prefer to work month to month, that is completely fine too.

What if the ads are not working?

We do not wait until the end of the month to tell you something is not performing.

We monitor the campaigns daily, and if the numbers are not where they should be, we start making changes. That could mean adjusting the audience, changing the offer, replacing the creative, testing a new message, or changing the campaign structure.

Not every idea is going to work, and that is part of advertising. The important part is learning quickly, using the data, and moving to the next idea instead of letting a weak campaign sit there.

How can I see how things are going?

Reach out any time you want a quick update. You are never waiting on a schedule to find out how something is performing.

At the end of every month you get a full, in depth report on the account. We record it as a screen recording and walk you through the numbers, what we changed, and what we are doing next.

That way you can watch it whenever you have a free ten minutes instead of blocking out time for a call. You are running a business, and we would rather fit around your day than take an hour out of it.

What do I need to do?

As little as possible.

We handle the campaign setup, strategy, creative direction, landing pages, tracking, editing, and management. You mainly need to give us access to the accounts and information we need.

If you want to be involved in the creative, our team can schedule a shoot with you or send you simple scripts and examples to film on your phone. We try to make the whole process as hands off as possible.

Do I get to review the ads before they launch?

Absolutely.

Some clients prefer to review every ad before it goes live. Others are happy to give us the direction and let us handle the rest.

Either way works for us. We can build the approval process around how involved you want to be.

Client Reviews

Hear what our clients say about working with us.

5.0 on Google100+ clients helped

Great service from the start to finish. I would definitely recommend anyone to try them out. Super happy with their services for going beyond and above!

DV
Denny V.

Launch & Found made launching my business in London, Ontario so much easier! They built a clean website, set up lead capture systems, and gave us practical tools that are already helping us book more jobs and grow.

F
Franxx

Great experience overall. Super easy to work with, very responsive, and they really know what they are doing when it comes to websites and online ads. The content they created for us was high quality and delivered on time.

JR
Jerowe R.

Working with Launch and Found has been a fantastic experience. Their team delivered a professional website, effective paid ad campaigns, and engaging content that helped elevate our brand.

CM
Cody M.

Launch and Found did an amazing job creating our website for Thorne Designs. The site looks professional, runs smoothly, and truly represents our brand.

RT
Ryan T.

Launch and Found shot some content for me and I was very happy with the results. They are professional and talented at what they do. High recommend.

MD
Minh D.

Excellent service and attention to details. We are so satisfied with the service they provide and highly recommend it!

CB
Cha B.

Very professional, and an absolute pleasure to do business with! Website was very well thought out and easy to navigate.

J
Jeff

Launch and Found was great to work with. Professional, creative, and really helpful with marketing and web design. Highly recommend.

IP
Isaiah P.

Great website, organized and very detailed. I love the background.

MT
Mark T.

Worked with them on a project. Very talented with high quality service and products. Check out the website to see their impressive work.

LV
L V.

Solid service, no issues working with the folks here.

HN
Hamilton N.

Great working with the LnF team!

ET
Edmund T.
Facebook & Instagram Ads

Ready to get in front of your ideal customer scrolling & grow your business?

Tell us what you sell and who buys it. We will come back with what we would run, what we would shoot to run it, and what the first ninety days would cost.