London Beauty & Nail Salon
8×Return on ad spend$0.30Cost per click$10.50Cost per lead8%Click through400% increase in new customers, and looking to expand
Your Next Customer Is Already Scrolling Facebook & Instagram.
Meta already knows who has been looking at what you sell. We put your business in front of those people, with creative that is actually worth stopping for. And for the ones who nearly got in touch and then got busy, we make sure you are still there when they come back around.
Based in London, Ontario · creative shot in house · your ad account stays yours
Facebook and Instagram ads we have run
Client results
What these accounts gave back.
Four accounts, and what came back out of them. The creative above is what ran in them.
Clean Candle Brand
3×Return on ad spend$0.70Cost per click$35Cost per lead4%Click throughScaled to seven figures in year one, and opened a warehouse
Luxury Self Tanning Salon
3.5×Return on ad spend$1.20Cost per click$22Cost per lead6%Click throughOpened two physical stores, one on Rodeo Drive
Car Parts & Garage
9×Return on ad spend$0.15Cost per click$60Cost per lead4%Click throughCost per lead cut in half, and a 25% increase in return
Why Meta
Your ads only show to people likely to buy.
A TV spot costs the same whether the person watching is your customer or not. On Meta you can put the money behind the people whose behaviour suggests they actually might be.
In front of the right people
Meta already knows who has been pricing up the job, following businesses like yours, or reading about what you sell. We go after those people specifically, rather than paying for whoever happens to be scrolling past.
Known before you are needed
Most people are not ready on the day they first see you. Running consistently means that when the roof finally leaks or the deck finally goes, yours is the name they already know. That is worth a lot more than any single click.
Second chances, built in
Almost nobody books on their first visit. Retargeting keeps you gently in front of the people who got as far as your form and then stopped, and it is usually the best value work in the account.
Statics & carousels
We make your static ads too.
Statics and carousels at four by five, the shape that takes up the most room in the feed. Ours are being cut now and go in here as they land.
Static ads, coming soon
Static ads, coming soon
Static ads, coming soon
Static ads, coming soon
How it runs
Four weeks in, you stop guessing.
- 01Week one
We look before we spend
We audit the account, check the pixel and conversion tracking, and agree the offer and landing page with you. If the tracking is off, everything after it is guesswork.
- 02Week two
We shoot the creative
Shot in house by Arc Creative and cut for the feed, rather than trimmed down from something made for somewhere else. It is the part that decides whether anyone stops.
- 03Week three
We launch small and read it
Cold, warm and retargeting audiences, with a few different angles running at once, on a budget small enough that being wrong does not cost much.
- 04Ongoing
We back what won
We cut what is losing, put more behind what is working, and send one report a month in plain English with what we are changing next. No dashboard for you to work out on your own.
What is included
If we quote it, it is included.
Nothing that quietly turns into an extra once you have signed.
Creative, shot by us
Reels, statics and carousels, all made in house. No stock footage, and no cutting a TV spot into a square.
Audiences and retargeting
Cold, warm, and a loop that catches the people who got as far as your booking form and stopped.
The page it lands on
We go through it with you before a dollar is spent. Even a great ad cannot rescue a page that never asks for the job.
Tracking that is actually right
Pixel, conversions API and events all checked properly, so what the dashboard says matches what actually happened.
One report a month
Plain English. What we spent, what came back, and what we are changing. About three minutes to read.
Your account stays yours
We set it up under your business, not ours. If we ever go separate ways, the account, the pixel and all the data stay with you.
Before you ask
The questions we get every time.
What should I be spending?
Most of the local businesses we do this for spend between $1,000 and $5,000 a month on ads, separate from our fee. Below about $1,000 there is not much data coming back to learn from, so it just takes longer to find what works. If we think the number you have in mind is too low to be worth starting, we will say so.
How long before it works?
Leads usually start coming in within the first couple of weeks. A settled, predictable cost per lead takes a bit longer, normally six to eight weeks, because that is how long it takes to test enough angles to see what your market really responds to. Anyone promising you a number in week one is guessing.
Do I need to be in the videos?
No, though it does help. For local service businesses the owner on camera almost always does better than the polished version, because it looks like a person rather than an advert. If you would rather not be in them, we film the work instead: the job, the crew and the finished result.
Who owns the ad account?
You do. We set it up under your business and give ourselves access, never the other way round. If we stop working together, you keep the account, the pixel, and every bit of data and audience it has built up.
Am I locked into a contract?
We ask for three months to begin with, simply because anything shorter is not a fair test of the work. After that it is month to month.
What if it does not work?
Then we tell you, rather than quietly rolling the budget over into another month. Sometimes the thing that needs fixing is the offer rather than the ads, and we would much rather say so and sort that first than keep spending your money pointing at the wrong thing.
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