Looking to Rank Higher on Google? We Can Help.
We do the work on your own site that search engines actually read: the pages, how they link to each other, and how fast the whole thing loads. No promises about where you will land, because nobody can honestly make one. What we can tell you is what we would change and why.
Based in London, Ontario · work on your site, not bought links · quoted per site
Where clients sit now
Six local businesses, in the top three.
Named by industry rather than by business. These are the searches that matter to them, in the areas they actually work in, checked by hand rather than reported by a tool.
deck builder london ontario
Was page 2 · now page 1london ontario realtor
Was page 4 · now page 1emergency plumber st thomas
Was page 3 · now page 1snow removal contracts london
Was page 2 · now page 1cosmetic dentist london ontario
Was page 5 · now page 1Positions move, and these were true when this page was last updated rather than for ever. Local results also vary with where the person searching is standing.
How it goes
Up the page, one position at a time.
Nothing about this is instant. The work compounds: fix what the page says, then how the site holds together, then how quickly it loads, and the position follows some way behind.
- Month 1Pages, titles and the words on them
- Month 2Internal linking and the structure
- Month 3Speed, and the technical tidy up
An illustration. A page starts sixth in the results for a local search and moves up the list as three months of work are done on it: the pages and their wording, then how the site links to itself, then how quickly it loads. Where a page finishes depends on the search, the competition and the site, and nobody can promise a position.
Not a guarantee. A drawing of how ranking works.Nobody is promising you position two in three months, us included. Where a page lands depends on the search, who else is going for it and what shape the site is in, and anyone who names you a position and a date is guessing.
How we are different
We will not promise you a position. We will show you the work.
Everybody in this business opens by telling you they can get you higher. The awkward part is that it does take months, so by the time anyone could hold them to it the promise has done its job. We would rather say plainly that we cannot promise a position, show you the six things we actually change, and let where our clients sit now make the argument.
01
The words on the page
Titles and headings written for what people in your area type, not for what the industry calls it. It is the part that moves first and the part most sites have never had done at all.
A page title is rewritten from "Home, ABC Ltd" to "Roof Repair in London, Ontario, ABC Roofing".
02
One page, one job
Sites usually have three pages half covering the same thing, competing with each other, and none of them ranking. We work out which page should own which search and let it.
Three pages competing for the same search are replaced by one page that owns it.
03
How the pages link to each other
Internal linking is how a search engine works out what your site is about and which page matters most. It costs nothing, it is entirely within your control, and almost nobody does it.
Pages linked in a chain from the homepage down to the specific one.
04
How fast it loads
Images four times bigger than they need to be, scripts loading in the wrong order, a page that shifts under your thumb while it settles. Slow pages lose people before anything is read.
An illustration of a page load time coming down. Not a figure we are promising.
05
The technical layer
What can be crawled, what is duplicated, what is broken, what the structured data says. Unglamorous, and it is the floor everything else stands on.
06
The local side
Your Google Business Profile, the pages behind it, and making the two agree with each other. For a local business this is often the single biggest thing on the list.
Writing new pages every month is a seventh thing and a separate decision. It earns its place when you are going after a lot of different searches, and not much otherwise, so we will tell you which you are rather than selling it either way.
Why it matters
The traffic you do not pay for every time.
Ads are a meter. The moment you stop feeding it, the enquiries stop the same afternoon. Search is the other kind: work you do once that keeps sending people while you get on with the job. Most businesses never get round to it, and that is the whole opportunity.
It keeps working when you stop paying
A page that ranks carries on being found next month whether or not you spend anything. That is not true of a single other channel you have. It is the only one where the money goes in once and the traffic keeps arriving.
It is an avenue of its own
Referrals depend on who you know. Social depends on a feed somebody else controls. Ads depend on your card not declining. Search is the one line into the business that is yours, and leaving it alone is a decision even when it does not feel like one.
Locally, it is very winnable
National terms are fought over by people with budgets. The search for your trade in your town usually is not. Have a look at who is above you: more often than not nobody has touched those sites in years, and that is a gap you can close.
The maths
What would more of the right traffic be worth?
Rough, and yours rather than ours. Put in what the site brings in now and roughly how many people find it, and this works out what a visit is worth to you, then what more of them would come to.
On those numbers a visit is worth about $0 to you, and the extra traffic would be0 more people a month.
Worth about$0
a year, on top of what the site brings in now.
- Value of a visit
- $0
- Visitors a month, after
- 0
- Extra a month
- $0
- Extra a year
- $0
Arithmetic, not a forecast, and it assumes new visitors behave like the ones you already get, which is roughly true and never exactly true. Note that a percentage more traffic is the same percentage more revenue, so the visitor figure is not there to change the answer. It is there to tell you whether that percentage is a small ask or an enormous one, which is the part worth arguing about.Our fee is not in this figure. The work is quoted per site once we have looked at yours, and putting a made up number for our side into your calculation would be inventing the one figure that decides whether any of this is worth doing.
Questions
The questions we get every time.
How long does this take to show up?
Some of it moves in weeks, particularly if the pages have never been written for search. Most of it is slower than that, and a competitive search can take the better part of a year. Anybody giving you a date is guessing, and we would rather set the expectation properly than win the job and disappoint you in month three.
Do you build backlinks?
No. It is the part of this industry with the most people selling the least, and a bad batch of bought links is your site's problem rather than the seller's. Links you earn because somebody genuinely wanted to point at you are a different thing entirely, and worth having. We just will not be buying them on your behalf.
What does it cost?
It depends on the state of the site and how many searches you are going after, so it is quoted per business. A first block of work on a small local site is usually a few thousand; monthly writing on top is priced separately and only worth it for some businesses. The quote is free and there is nothing attached to it.
Can you do this if you did not build the site?
Usually yes. WordPress, Shopify, Squarespace, Webflow and most of the rest are all workable. Occasionally we find a site where the platform is the thing holding it back, and if that is the case we will say so rather than spend your money working around it.
Do I have to blog every week?
No, and for a lot of local businesses it is not the best place to spend the money. If you sell three services in one city, getting those three pages right beats fifty posts. Writing earns its place when you are going after a lot of different searches.
How do I know it worked?
We record where you rank and what the site gets before anything changes, so there is something to compare against. After that it is one report a month in plain English: what moved, what did not, and what we are doing next.
Do you do this alongside ads?
Often, and they work well together. Ads bring people in while the slower work takes hold, and the searches that convert in the ad account tell us which pages are worth the effort. It is not required though, and this can be the only thing we do for you.
Is this worth it if I am already busy?
Maybe not, and we will tell you. If you are turning work away at the right price then more enquiries is not the problem to solve. It is worth doing before the quiet season rather than during it, which is the part most people get the wrong way round.
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