Home evaluationsSeller leads
~$10per lead×20–30leads to win one listing=$200–$300of ad spend per listing
We Help Realtors Build Their Own Brand and Generate Their Own Leads.
You get a website with your name on it, ads that send people to it, and the leads coming straight to your phone. All of it stays yours, even if you switch brokerage.
- Your own website
Google Ads
Facebook Ads- Daily leads
We build your website, script, edit and launch your ads. You wait for the leads.
You do not need to find a web person, a photographer and someone to run ads. It is one team, the pieces are made to work with each other, and there is nothing sitting with you.
3 month guarantee: one signed buyer or listing agreement, or we work for free.
Our best agent did 50+ deals last year…
…and these are the numbers those leads came in at.
These are the averages across the agents we run, in Canadian dollars, and they are what we plan around. Every area prices differently. A lead in a town of ten thousand does not cost what one in Toronto costs, so treat them as what you can reasonably expect rather than as a quote. You see every lead as it comes in and you follow up your own way.
Home evaluations
Home buyersBuyer leads
~$8per lead×30–40leads to win one client=$240–$320of ad spend per client
Foreclosure & bank salesSlow burn
~$5per lead→No fixed ratioSlower to convert, so treat it as a pipeline you keep warm
Here is what is included.
Fully custom website
Built around your name and the areas you work, rather than a brokerage template. If you move brokerage, the site comes with you.
A dashboard you run yourself
Add a listing, change a price, mark one sold, send it out. You do it yourself, whenever you want, and there is no monthly platform fee for it.
IDX feed integration
Live home search on your own site, so buyers browse listings on your domain instead of a portal. We set it up and connect it; the feed itself is about $50 a month, billed to you on your own account.
Seller & buyer lead funnels
A home valuation page for sellers, and a search and save path for buyers. Both are set up to collect contact details rather than just look nice.
Rank on Google & show up
We set the site up for your name, your brokerage and the towns you work in, so people looking for you or for an agent nearby can find you.
Google and Facebook ads
We open the accounts in your name, build the campaigns and connect the tracking. Everything stays in your account.
The whole production, handled
Scripting, filming, video editing, graphic design and the day to day of the ad accounts. There is nothing for you to hand off to anybody else, and nothing waiting on you. The leads arrive in your inbox.
A report every month
What ran, what it cost, what came back, and what we want to change next month to keep it growing with you. Written to be read, not a dashboard export.
Follow up that starts before you do
A text and an email go out in the first minutes of a lead arriving, then keep in touch on their own. You still call them yourself. This is so nobody goes cold while you are at a showing.
Someone looks up their home value, and you get an email.
01
They search, your ad shows up
People looking up what their home is worth are usually thinking about selling. Your ad sits at the top of that search, and the ad account is yours.
02
They land on your page
Not the brokerage site and not a portal. Your own valuation page, set up to ask one question and collect the answer.
03
You get the email
It arrives while you are doing something else. Name, address, timeline and a phone number, in the inbox you already check.
9:41
Tuesday, 3 June9:41
Gmailnow1042 Wonderland Rd
Home evaluation request. Thinking of selling in the next 3 months.
Someone browses listings, and you get an email.
01
They search, your ad shows up
Most buyers end up on a portal, which passes the same lead to a few agents. This puts your site in front of them first.
02
They land on your page
Your home search, on your own domain. They browse, they save, and saving means signing up. That is the point they become a lead.
03
You get the email
Same inbox, different message. You can see what they saved before you ring them, which makes the call a lot easier.
9:41
Tuesday, 3 June9:41
GmailnowSaved 4 listings, Old South
New buyer registered on your site. Pre-approved, moving before September.
Get in front of future buyers and sellers on social media.
Facebook and Instagram let us reach local people before they are actively searching for an agent. We use that attention to introduce your brand, generate leads, and stay in front of them as they get closer to buying or selling.
Downsizing? We can help you work out the right next move before anything goes on the market.
The most affordable homes on the market in London this week, picked and put in one list.
Tell us what you are looking for and the ones that match come to you as they list.
Thinking about selling? Start with a clear plan for what the next move actually looks like.
Everything under five hundred thousand in London, updated as it comes on the market.
Some custom websites we’ve built.
Every one of them fully custom to the agent, on their own domain, with a live home search running off the IDX feed. Leads land in their inbox rather than somebody else’s, and if they change brokerage there is nothing to sort out, because the site, the domain and the brand were theirs the whole time.
What a few more deals is worth.
These are your numbers, not ours. It works out one side of a deal at your own commission rate, so you can check it yourself.
Those extra deals are worth$0
- Commission now
- $0
- With the extra deals
- $0
- Ad spend to win them*
- $0
- Return on that spend
- –
*These are averages based on our current clients, no guarantee.
The first 100 days
One hundred days, in four stages.
- 01Days 1 to 14
Build your brand
We learn your market, goals, ideal clients, and budget, then start building your website, branding, and IDX setup around the business you want to grow.
- 02Days 15 to 30
Website live. Ads running.
Your website launches, your campaigns go live, and buyers and sellers can start finding you, searching listings, requesting valuations, and coming directly into your inbox.
- 03Days 31 to 60
Leads coming in
Now we start learning which ads, offers, audiences, and areas are bringing in the best opportunities. We track the numbers and move more budget toward what is working.
- 04Days 61 to 100
More leads. Better results.
By this point, we have real data behind the strategy. We keep improving the campaigns, building your pipeline, growing your brand, and scaling the parts producing the strongest results.
The prices, up front.
The website build
$2,000The site, the dashboard, the home search and the funnels. Plus tax. Paid once, and the site is yours after that.
Ads & account set up fee
$750Accounts, tracking, audiences and the first set of ads. Plus tax, and only in the first month.
Monthly ad creation & management
$1,500From month two. Running the ads, making the creative, the reporting and the site. Plus tax, month to month.
Ad budget
YoursPaid straight to Google and Meta from your own account, never through us. Most agents run $1,000 to $3,000 a month.
Questions
Things realtors usually ask.
Do I keep the site if I change brokerage, or if we stop working together?
Yes, and it is a big part of why this is worth doing. There is no lock in. The domain, the site, the ad accounts, the IDX feed and every lead in them are in your name from day one, so none of it stops working if you move brokerage or move on from us. What does not come with you is our side of it: the ad campaigns we built, the creative and the strategy behind them are removed when we part ways. You keep the asset. We keep the method.
Do I have to be on camera?
No. Plenty of the agents we work with would rather not be, and the system works either way: static ads, listing footage and the site do the job without your face on them. If you are happy on camera it is the strongest thing you can run, so we will shoot it. If you are not, we will not push it.
Is the IDX feed an extra monthly cost?
The feed itself is about $50 a month and it is billed to you, on an account in your name. We do not mark it up and we do not resell it. Setting it up and wiring it into the site is part of the build, so all you do is grant us access to the account once it exists. If we ever stop working together the feed carries on without us, because it was never ours.
Is this instead of what my brokerage provides?
Alongside it. Brokerage marketing is usually the listing on the portals and a template post, which every agent there has. This is the part that is yours and comes with you.
What does a lead actually cost?
Home evaluations come in around $10 each and turn into a listing roughly once every 20 to 30, so about $200 to $300 of ad spend per listing. Buyer leads are around $8 and take 30 to 40 for a client. Those are averages rather than a promise, and your market and your follow up both move them.
Am I locked in?
The build is paid once and the monthly is month to month after that. We would rather keep earning it, and if it is not working we will say so.
How does the 3 month guarantee work?
If you reach month three and none of the leads we have generated have turned into a client, we stop billing you for our monthly work until one does.
It has never come to that. We offer it because we are confident enough in the system to put our own fee behind it rather than ask you to take the risk on your own.
How do the leads work?
Every lead lands directly in your inbox with their details, and it is up to you how you want to follow up and nurture them. They are your leads, and we do not stand between you and them.
If you would like a hand with that side of it, we are happy to share what we see working for the agents getting the best results from theirs.
How can I see how things are going?
Reach out any time you want a quick update. You are never waiting on a schedule to find out how something is performing.
At the end of every month you get a full, in depth report. We record it as a screen recording and walk you through the numbers, what we changed, and what we are doing next.
That way you can watch it whenever you have a free ten minutes instead of blocking out time for a call, and touch base afterwards if anything needs talking through.
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