Home evaluationsSeller leads
~$10per lead×20–30leads to win one listing=$200–$300of ad spend per listing
We Help Realtors Build Their Own Brand and Generate Their Own Leads.
You get a website with your name on it, ads that send people to it, and the leads coming straight to your phone. All of it stays yours, even if you switch brokerage.
We build your website, script, edit and launch your ads. You wait for the leads.
You do not need to find a web person, a photographer and someone to run ads. It is one team, the pieces are made to work with each other, and there is nothing sitting with you.
3 month guarantee: one signed buyer or listing agreement, or we work for free.
Our best agent did 50+ deals last year
On average, our clients generate leads for these numbers.
These are the averages across the agents we run, in Canadian dollars, and they are what we plan around. Every area prices differently. A lead in a town of ten thousand does not cost what one in Toronto costs, so treat them as what you can reasonably expect rather than as a quote. You see every lead as it comes in and you follow up your own way.
Home evaluations
Home buyersBuyer leads
~$8per lead×30–40leads to win one client=$240–$320of ad spend per client
Foreclosure & bank salesSlow burn
~$5per lead→No fixed ratioSlower to convert, so treat it as a pipeline you keep warm
Here is what is included.
Fully custom website
Built around your name and the areas you work, rather than a brokerage template. If you move brokerage, the site comes with you.
A dashboard you run yourself
Add a listing, change a price, mark one sold, send it out. You do it yourself, whenever you want, and there is no monthly platform fee for it.
IDX feed integration
Live home search on your own site, so buyers browse listings on your domain instead of a portal. We set it up and connect it; the feed itself is about $50 a month, billed to you on your own account.
Seller & buyer lead funnels
A home valuation page for sellers, and a search and save path for buyers. Both are set up to collect contact details rather than just look nice.
Rank on Google & show up
We set the site up for your name, your brokerage and the towns you work in, so people looking for you or for an agent nearby can find you.
Google and Facebook ads
We open the accounts in your name, build the campaigns and connect the tracking. Everything stays in your account.
The whole production, handled
Scripting, filming, video editing, graphic design and the day to day of the ad accounts. There is nothing for you to hand off to anybody else, and nothing waiting on you. The leads arrive in your inbox.
A report every month
What ran, what it cost, what came back, and what we want to change next month to keep it growing with you. Written to be read, not a dashboard export.
Follow up that starts before you do
A text and an email go out in the first minutes of a lead arriving, then keep in touch on their own. You still call them yourself. This is so nobody goes cold while you are at a showing.
Someone looks up their home value, and you get an email.
01
They search, your ad shows up
People looking up what their home is worth are usually thinking about selling. Your ad sits at the top of that search, and the ad account is yours.
02
They land on your page
Not the brokerage site and not a portal. Your own valuation page, set up to ask one question and collect the answer.
03
You get the email
It arrives while you are doing something else. Name, address, timeline and a phone number, in the inbox you already check.
9:41
Tuesday, 3 June9:41
Gmailnow1042 Wonderland Rd
Home evaluation request. Thinking of selling in the next 3 months.
Someone browses listings, and you get an email.
01
They search, your ad shows up
Most buyers end up on a portal, which passes the same lead to a few agents. This puts your site in front of them first.
02
They land on your page
Your home search, on your own domain. They browse, they save, and saving means signing up. That is the point they become a lead.
03
You get the email
Same inbox, different message. You can see what they saved before you ring them, which makes the call a lot easier.
9:41
Tuesday, 3 June9:41
GmailnowSaved 4 listings, Old South
New buyer registered on your site. Pre-approved, moving before September.
Ads for the people who are about to move.
Google catches people the day they start searching. Long before that they are scrolling, and Meta has a good idea who is quietly getting ready to sell or buy: browsing listings, reading about mortgages, looking at schools. Those are the placements the ads go to, rather than everyone in your city. A feed still moves quickly, so the ad has to be worth stopping for.
Downsizing? We can help you work out the right next move before anything goes on the market.
The most affordable homes on the market in London this week, picked and put in one list.
Tell us what you are looking for and the ones that match come to you as they list.
Thinking about selling? Start with a clear plan for what the next move actually looks like.
Everything under five hundred thousand in London, updated as it comes on the market.
A few we have built.
Every one of them fully custom to the agent, on their own domain, with a live home search running off the IDX feed. Leads land in their inbox rather than somebody else’s, and if they change brokerage there is nothing to sort out, because the site, the domain and the brand were theirs the whole time.
What a few more deals is worth.
These are your numbers, not ours. It works out one side of a deal at your own commission rate, so you can check it yourself.
Those extra deals are worth$0
- Commission now
- $0
- With the extra deals
- $0
- Ad spend to win them*
- $0
- Return on that spend
- –
*These are averages based on our current clients, no guarantee.
The first 100 days
One hundred days, in four stages.
- 01Days 1–14
The brand build
An onboarding call with the three of us, not a salesperson. We go through your market, your average price and the side of the business you want more of, then scope the budget that goal actually takes, so you have real numbers before you commit to anything. The design starts from your name, your face and your towns rather than a template, and the IDX paperwork starts moving in parallel because your board has to sign it off.
- 02Days 15–30
Launch website
The site goes live on your own domain, usually two to four weeks after we have your photos. Campaigns go on under your name: sellers land on your valuation page, buyers on your home search, and every lead arrives in your inbox with a name, phone, email and address. You work them your way. We do not work your leads for you and we do not stand between you and them.
- 03Days 31–60
Leads coming in
The averages start to mature. At roughly $10 a lead, one listing per 20 to 30 evaluation leads is the planning number, and the first few weeks show which ads and which towns pull hardest. Budget moves toward them. You see every lead as it lands, so the conversation is about what came in, what it cost and what it turned into.
- 04Days 61–100
Scale toward the goal
Held against the number we scoped on day one: leads, cost per lead, and what they became. The spend compounds on your own brand rather than a portal profile you rent, so the search side starts doing its own work by now. Day 100 is a decision point with evidence behind it: what came in, what it cost, what it produced, and what the next hundred days should look like.
The prices, up front.
The website build
$2,000The site, the dashboard, the home search and the funnels. Plus tax. Paid once, and the site is yours after that.
Ads & account set up fee
$750Accounts, tracking, audiences and the first set of ads. Plus tax, and only in the first month.
Monthly ad creation & management
$1,500From month two. Running the ads, making the creative, the reporting and the site. Plus tax, month to month.
Ad budget
YoursPaid straight to Google and Meta from your own account, never through us. Most agents run $1,000 to $3,000 a month.
All in, that is roughly $3,000 to $4,500 a month once you are past the first one. That is the $1,500 fee plus up to $3,000 of ad spend going to the platforms. One $600,000 listing at two and a half percent is about $15,000 in commission, which covers three to six months of it.
Questions
Things realtors usually ask.
Do I keep the site if I change brokerage, or if we stop working together?
Yes, and it is a big part of why this is worth doing. There is no lock in. The domain, the site, the ad accounts, the IDX feed and every lead in them are in your name from day one, so none of it stops working if you move brokerage or move on from us. What does not come with you is our side of it: the ad campaigns we built, the creative and the strategy behind them are removed when we part ways. You keep the asset. We keep the method.
Do I have to be on camera?
No. Plenty of the agents we work with would rather not be, and the system works either way: static ads, listing footage and the site do the job without your face on them. If you are happy on camera it is the strongest thing you can run, so we will shoot it. If you are not, we will not push it.
Is the IDX feed an extra monthly cost?
The feed itself is about $50 a month and it is billed to you, on an account in your name. We do not mark it up and we do not resell it. Setting it up and wiring it into the site is part of the build, so all you do is grant us access to the account once it exists. If we ever stop working together the feed carries on without us, because it was never ours.
Is this instead of what my brokerage provides?
Alongside it. Brokerage marketing is usually the listing on the portals and a template post, which every agent there has. This is the part that is yours and comes with you.
What does a lead actually cost?
Home evaluations come in around $10 each and turn into a listing roughly once every 20 to 30, so about $200 to $300 of ad spend per listing. Buyer leads are around $8 and take 30 to 40 for a client. Those are averages rather than a promise, and your market and your follow up both move them.
Am I locked in?
The build is paid once and the monthly is month to month after that. We would rather keep earning it, and if it is not working we will say so.
Do I have to be on camera?
Not for the listings. For the part that builds your name it helps a lot, because people choose an agent rather than a brokerage. We can start with the listings and come back to it when you are ready.
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