Jessica
Writer, Launch & Found
Jessica writes about marketing for local businesses at Launch & Found, covering web design, paid ads, SEO and social.
StrategyAI Marketing Tools: What Actually Works for Local Businesses
A practical, no-hype look at AI marketing tools for contractors, trades, and realtors — what they do well, what to watch, and how to start.
9 min read
StrategyICP Marketing: A Practical Guide for Local Service Businesses
A clear explanation of ICP marketing, how to define your ideal customer profile, and how contractors and realtors use it to get better leads.
9 min read
SEOMississauga SEO Companies: How to Choose the Right One
A practical guide to evaluating Mississauga SEO companies, what they charge, what to look for, and when local SEO actually pays off.
10 min read
StrategyDigital Marketing Montreal: A Practical Guide for Local Businesses
A practical, no-hype guide to digital marketing in Montreal: what it costs, which channels work, and how to choose a partner.
9 min read
StrategyBuy Leads for Contractors and Realtors: A Practical Guide
A plain guide to buying leads in Canada: what it costs, how it compares to generating your own, and what to check before you sign up.
9 min read
SEOSEO Companies Montreal: A Practical Buyer's Guide for Owners
A clear look at how SEO companies in Montreal work, what they cost, and how to tell a good one from a mediocre one before you sign a contract.
9 min read
Social MediaHow to Choose a Social Media Agency Montreal Businesses Trust
A practical guide to finding a social media agency in Montreal, what services should cost, and how to compare agencies before you sign a contract.
8 min read
Social MediaHow to Choose a Social Media Marketing Company Toronto Trusts
A practical guide to evaluating a social media marketing company in Toronto, with what to ask, what to compare, and what results to expect.
8 min read
Social MediaSocial Media Marketing Vancouver: A Practical Guide for Owners
A plain-language guide to social media marketing in Vancouver: what it costs, which platforms matter, and how to tell if it's working for your business.
8 min read
StrategyWhat Is an AI Marketing Agency? A Plain Guide for Local Businesses
A clear explanation of what an AI marketing agency does, how it differs from traditional agencies, and what contractors and realtors should check before hiring one.
9 min read
Social MediaSocial Media Lead Generation for Local Service Businesses
A step-by-step guide to social media lead generation for contractors, trades, and realtors, with platform comparisons and a follow-up system.
9 min read
Social MediaHow to Choose Social Media Marketing Companies in Toronto
A practical guide to evaluating social media marketing companies in Toronto, with costs, red flags, and questions to ask before you sign.
8 min read
StrategyPerformance Marketing Agency: How to Choose One That Fits
A practical, side-by-side look at performance marketing agencies versus other options, so local businesses can pick the right fit and budget.
8 min read
PricingEmail Marketing Agency: What It Costs and What You Actually Get
A practical comparison of email marketing agencies vs DIY tools, built for contractors, trades and real estate agents deciding how to handle email.
8 min read
SEOHow to Find the Top SEO Companies for Local Business Growth
A practical, honest comparison of how top SEO companies differ in approach, pricing, and fit for contractors, trades, and realtors in Canada.
8 min read
SEOContractor SEO: A Complete Guide to Getting Found Online
A plain-language guide to contractor SEO covering Google Business Profile, reviews, keywords, and how to know if it's working for your trade business.
9 min read
StrategyMarketing Strategies for Real Estate: A Practical Guide
A clear, practical guide to marketing strategies for real estate agents and teams in Canada, covering budget, channels, websites, and local SEO.
9 min read
SEOReal Estate SEO Service: A Complete Guide for Agents and Teams
A practical guide to real estate SEO services: what they include, typical costs, and how to choose one that actually brings in buyer and seller leads.
9 min read
Social MediaCalgary Social Media Marketing: A Practical Guide for Local Business
A plain guide to calgary social media marketing covering platforms, budgets, timelines, and how it fits with your website and Google profile.
8 min read
SEOFinding the Right SEO Agency Montreal Businesses Can Trust
A plain-language comparison of SEO agency options in Montreal, with costs, timelines, and questions to ask before you sign a contract.
9 min read
SEOLawyer SEO Marketing: A Practical Guide to Local Search
A plain-language guide to lawyer SEO marketing, covering what it is, how it works, and how to evaluate agencies and DIY options.
9 min read
SEOHow to Hire an SEO Consultant for Your Local Business
A practical guide to what an SEO consultant does, what to pay, and how to choose one for a contracting, trades, or real estate business.
8 min read
StrategyDigital Marketing Agency Edmonton: What to Look For
A plain guide to choosing a digital marketing agency in Edmonton, what services matter, realistic costs, and questions to ask before signing.
8 min read
Paid AdsLocal Service Ads: A Practical Guide for Contractors and Realtors
A clear, no-hype explanation of local service ads: how they work, what they cost, and whether they make sense for your trade or real estate business.
9 min read
StrategyConstruction Marketing Agency: What to Know Before You Hire
A plain guide to what a construction marketing agency does, what it costs in Canada, and how to tell if you actually need one.
8 min read
Paid AdsReal Estate Facebook Ads: What Actually Works for Agents
A practical guide to real estate Facebook ads covering costs, targeting, ad formats, and how to measure results for agents and teams.
8 min read
StrategyReal Estate Branding: A Practical Guide for Agents and Teams
A clear look at real estate branding: what it includes, what it costs, and how to build one that actually generates inbound leads.
11 min read
Social MediaReal Estate Social Media Marketing That Actually Generates Leads
A practical guide to real estate social media marketing for agents and teams, covering platforms, content, and what actually drives leads.
9 min read
WebRealtor Website Design: What Actually Generates Leads Now
A plain-language guide to realtor website design in Canada, covering cost, features, platforms, and what actually turns visitors into leads.
10 min read
StrategyHow to Choose a Real Estate Marketing Agency That Fits You
A practical guide to evaluating a real estate marketing agency, what services matter, and how to compare options before you commit.
10 min read
StrategyReal Estate Marketing: A Practical Guide for Agents and Teams
A clear, no-hype look at real estate marketing: what it costs, which channels work, and how agents and teams can measure results.
8 min read
StrategyReal Estate Lead Generation: A Practical Guide for Agents
A clear, no-hype look at real estate lead generation: what works, what it costs, and how to build a system that keeps producing leads.
10 min read
SEOReal Estate SEO: A Practical Guide for Agents in Canada
A clear, no-hype explanation of real estate SEO: what it is, how it differs from local SEO, and what actually brings in leads for agents.
9 min read
Social MediaHow to Choose a Social Media Marketing Company That Works
A plain guide to what a social media marketing company does, what it costs in Canada, and how to know if you actually need one.
8 min read
Social MediaSocial Media Marketing Services Toronto: A Buyer's Guide
A practical look at social media marketing services in Toronto, what they cost, what they include, and how to tell if you actually need one.
8 min read
Social MediaToronto Social Media Marketing Agency: What to Look For
A plain-language guide to hiring a Toronto social media marketing agency, what it costs, and how it fits into a contractor's lead generation plan.
8 min read
StrategyLead Generation Services: What Contractors Should Know Now
A plain-language guide to lead generation services for contractors and local businesses, covering costs, options, and how to pick the right fit.
11 min read
Social MediaSocial Media Agency Toronto: What Contractors Should Know
A plain guide to hiring a social media agency in Toronto: what it costs, what to expect, and how it fits local lead generation.
8 min read
PricingSocial Media Agency: What It Does and What It Really Costs
A plain-language guide to what a social media agency does, what it costs, and whether a local contractor or service business actually needs one.
9 min read
Social MediaSocial Media Management Services: What Contractors Should Know
A plain-language guide to social media management services for contractors and local businesses, including cost, options, and what good work looks like.
10 min read
Social MediaSocial Media Management Toronto: A Guide for Contractors
A plain-language guide to social media management Toronto businesses actually need, with costs, options, and how it fits your lead generation.
9 min read
Social MediaSocial Media Marketing Services: What Contractors Should Know
A plain-language guide to social media marketing services for home-service contractors, covering cost, what's included, and how to judge results.
7 min read
StrategyWhat a lead is actually worth to your business
Most owners buy leads without knowing what one is worth to them. Here is the arithmetic, a worked example, and the number that tells you whether any channel is paying.
6 min read
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