Jessica
Writer, Launch & Found
Jessica writes about marketing for local businesses at Launch & Found, covering web design, paid ads, SEO and social.
StrategyGA4 Conversion Tracking: How to Set It Up Right
Set up GA4 conversion tracking step by step: pick the actions that matter, mark key events, test them and avoid duplicates. Written for Ontario business owners.
14 min readPaid AdsGoogle Ads Conversion Tracking: Set It Up Right
How to set up Google Ads conversion tracking for forms, phone calls and purchases, check that it works, and avoid the setup mistakes that waste ad spend.
15 min read
SEOService Area Pages for SEO: A Practical Guide for Canadian Businesses
How to build service area and city pages that rank and bring in leads: when to make one, what goes on it, and how to avoid thin or duplicate pages.
13 min read
Paid AdsLead Ads vs Landing Pages: Which Should You Run?
Lead ads or landing pages? Compare friction, lead quality, tracking, follow-up and Canadian consent rules, then pick the right setup for your business.
16 min readWebContractor Website Examples: What the Good Ones Do Right
Real contractor website examples from Canada and the US, what each does well, and a checklist for building a site that gets your phone ringing.
15 min readSEOMap Pack Ranking: How Local Businesses Get Into the Top 3
How Google decides who lands in the map pack: relevance, distance and prominence, plus the Business Profile fixes that move a Canadian local business up.
12 min readPricingGoogle Ads Budget: How Much to Spend in Canada
How to set a Google Ads budget for a Canadian business: daily vs monthly math, what $10 a day or $500 a month buys, and how to split spend with Facebook Ads.
15 min readStrategyLead Generation Landing Pages: What Actually Works
What a lead generation landing page needs, how to match it to your Google Ads, and how service businesses in Ontario can turn clicks into real enquiries.
14 min readPaid AdsFacebook Ads Strategy: A Plan for Local Businesses
Build a Facebook ads strategy that fits your goals and budget: objectives, audiences, creative testing, metrics and Canadian privacy rules, step by step.
15 min read
StrategyReview Gating: What It Is and Why It Backfires in Canada
Review gating means screening customers before asking for a public review. Learn what Google bans, what Canadian rules say, and how to ask for reviews safely.
15 min read
StrategySMS Marketing vs Email Marketing: Which Fits Your Business?
SMS marketing vs email marketing for Canadian businesses: what each does best, what each costs to run, the CASL rules, and how to use both without annoying people.
13 min readStrategyDynamic Number Insertion: How It Works and When to Use It
Dynamic number insertion swaps the phone number on your website by visitor source, so each call ties back to an ad. Here is how to set it up in Canada.
14 min readStrategyROAS vs ROI: What Each Tells You and Which to Track
ROAS vs ROI explained for business owners: formulas, worked examples, how to find your break-even ROAS and which number to trust when you run ads.
15 min readSEOMulti-Location Local SEO: How to Rank in Every City
How to do local SEO for a business with several locations: site structure, Google Business Profiles, reviews and the mistakes that sink location pages.
15 min readPricingGeofencing Advertising: How It Works and What It Costs
Geofencing advertising explained for Ontario business owners: how it works, geofencing vs geotargeting, costs, privacy rules and when it is worth your budget.
13 min read
StrategyContractor Lead Generation: What Works in Ontario
How Ontario contractors can generate leads that turn into booked jobs: channels compared, CASL rules, the numbers to track and what to ask before you hire.
13 min read
StrategyVideo Marketing for Contractors: What to Shoot and Where to Use It
A practical guide to video marketing for contractors in Ontario: what to film, how long, where to post it, and how to turn views into booked estimates.
14 min readStrategyMarketing Automation for Small Business: Where to Start
A plain guide to marketing automation for small businesses in Canada: which workflows to build first, how CASL applies to email and texts, and what to skip.
13 min readStrategyVertical vs Horizontal Video: Which Format to Shoot
Vertical or horizontal video? A plain-spoken guide for Ontario business owners on which format fits which platform, and how to shoot both without doubling the work.
12 min readPaid AdsBroad Match vs Phrase Match in Google Ads: Which to Use
Broad match vs phrase match in Google Ads, explained plainly: what each one triggers, what changed since 2021, and which fits a small budget.
14 min read
SEOGoogle Business Profile in Canada: Setup, Claiming, Ranking
How to create, claim and verify a free Google Business Profile in Canada, who qualifies, how local ranking works, and the mistakes that cost service businesses calls.
11 min readPaid AdsYouTube Ads for Real Estate Agents: A Step-by-Step Guide
A practical, step-by-step guide to planning, building and running YouTube ads for real estate agents, with costs, formats and realistic timelines.
9 min read
StrategyRoofing Company Marketing: A Practical Guide for Ontario Owners
A plain-language guide to roofing company marketing covering websites, ads, SEO, and budgets, written for Ontario roofing business owners.
11 min read
StrategyReal Estate Farming: A Practical Guide for Canadian Realtors
A complete guide to real estate farming: how to pick a farm area, budget, and build a steady lead flow without relying on referrals.
11 min read
StrategyThe Complete Guide to Luxury Real Estate Agent Marketing
A practical guide to luxury real estate agent marketing covering websites, ads, branding, and lead generation for Canadian agents.
7 min readStrategyReal Estate Listing Marketing Ideas That Work in Ontario
Practical real estate listing marketing ideas for agents and teams, from photography and video to paid ads and landing pages, with real trade-offs.
5 min readStrategyNew Development Marketing: A Practical Guide for Builders
A practical guide to new development marketing, covering channels, timelines, and budgets for builders and agents selling new residential projects.
9 min readStrategyOpen House Marketing Ideas That Actually Bring in Leads
Practical open house marketing ideas for realtors, from pre-event promotion to follow-up, with costs, comparisons, and next steps.
10 min read
StrategyReal Estate Team Marketing: A Practical Guide for Growing Teams
A practical guide to real estate team marketing covering websites, ads, lead routing, budgets and how to measure whether it is working.
11 min readSEOGoogle Business Profile for Realtors: A Step-by-Step Guide
Learn how to set up, verify, and optimize a Google Business Profile for realtors to show up in local search and Maps results.
8 min readPaid AdsReal Estate Retargeting Ads: What They Are and How They Work
A plain guide to real estate retargeting ads, how they work on Google and Meta, and when they make sense for an agent's own lead generation system.
11 min readPricingHow Much Should a Realtor Spend on Marketing? A Clear Guide
A plain answer to how much a realtor should spend on marketing, with real ranges, a budget breakdown, and what changes as a business grows.
11 min readStrategyReal Estate Video Marketing: A Practical Guide for Agents
A plain-language guide to real estate video marketing for Canadian agents, covering video types, length, cost, and how to get videos seen by buyers and sellers.
11 min readStrategyBuyer Leads for Realtors: A Practical Guide to Steady Flow
A plain guide to buyer leads for realtors covering where they come from, what they cost, and how to build a system that does not rely on referrals or portals.
11 min readWebRealtor Website vs Brokerage Website: Which Wins More Leads?
A side-by-side look at realtor websites and brokerage websites, covering leads, control, cost and SEO, to help agents choose the right setup.
9 min readPricingReal Estate Lead Cost: What Canadian Agents Actually Pay
A plain-language breakdown of real estate lead cost in Canada, what drives the price, and how agents can build a more predictable system.
10 min readPaid AdsFacebook Ads vs Google Ads for Realtors: A Practical Comparison
A clear, honest look at Facebook Ads vs Google Ads for realtors, covering cost, lead quality, and which to run first for buyer and seller leads.
9 min readStrategyReal Estate Agents Advertising: A Practical Guide for Agents
A practical guide to real estate agents advertising: channels, costs, websites and ads that build a steady flow of buyer and seller leads.
10 min readWebIDX Website for Realtors: What It Is and How It Really Works
A plain explanation of what an IDX website for realtors actually is, how the data feed works, and what to check before choosing a provider.
10 min readPricingHow Much Does a Realtor Website Cost? A Clear Price Breakdown
A plain-language breakdown of realtor website pricing, what drives the cost, and what to look for before you sign with an agency.
10 min readWebHome Valuation Landing Page: A Realtor's Practical Guide
What a home valuation landing page is, how it captures seller leads, and how to judge if one will actually work for your real estate business.
10 min readStrategyHow to Generate Listing Leads: A Step-by-Step Guide for Realtors
A practical, step-by-step guide to generating listing leads as a realtor, covering websites, ads, SEO, and follow-up that actually converts.
10 min readPaid AdsGoogle Ads for Real Estate Agents: A Complete Practical Guide
A practical guide to Google Ads for real estate agents, covering setup, budgets, campaign types, landing pages and whether it is worth the cost.
11 min readPaid AdsLocal Service Ads: A Practical Guide for Contractors and Realtors
A clear, no-hype explanation of local service ads: how they work, what they cost, and whether they make sense for your trade or real estate business.
9 min readSEOReal Estate SEO: A Practical Guide for Agents in Canada
A clear, no-hype explanation of real estate SEO: what it is, how it differs from local SEO, and what actually brings in leads for agents.
9 min readStrategyWhat a lead is actually worth to your business
Most owners buy leads without knowing what one is worth to them. Here is the arithmetic, a worked example, and the number that tells you whether any channel is paying.
6 min read
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